9 December 2022 B4-GROUP
Sales & Marketing


AI-based unstructured data analysis platform for extracting insights and relevant information from any data source.

What is it

The information and data contained within a CRM, or any information source, has hidden potential that can define new and innovative communication strategies. B4 has developed a tool that can classify and extract this relevant information automatically from text and voice descriptions and return a concise representation of the topics covered.


To this end, a method was developed, and a specific application was designed, aimed at processing and enriching the Insights with information about the keywords and themes identified in the different text fields (Input, Implications and Actions) in order to classify them and define the Sentiment Score.

The project involves:

  • Extraction and normalization of textual content
  • Implementation of a Data Warehouse for the historicization of the processing performed
  • Implementation of configuration tables for the management of macro categorizations
  • Implementations of PowerBi-based dashboards for analyzing processed information
  • Integration of the PowerBi dashboard with the historicized database


Using AI, NLP and Computer Vision services from Google Cloud Platform and Azure, the solution can identify specific metadata for each medical domain, even with limited amounts of data, and define Topics and Sentiment Scores of each input.

The categorization leverages NLP text analytics, combining Artificial Intelligence practices and human decomposition methods: in fact, this approach combines Machine Learning (starting from a generalist Google model) and “human driven” analysis (based on specific contextual expertise) that allows to define and implement a specific ontology (Dictionary Builder).

Once the algorithmic model is properly configured and trained, all input is processed automatically, categorizing it by Topics and attributing its Sentiment Score. The result is then displayed on the Business Intelligence and Data Visualization tool (Control Room).


Reduction in manual analysis and interpretive bias

Reduction in time to market

Increased knowledge of the target market

Optimization of marketing and commiunication costs

Find out how to increase productivity in front office processes.


    Get Connected.

    We welcome you to contact us for more information.

    Via Mecenate 76/36
    20138 Milano
    [email protected]
    tel. 0239522750

    P.VA/C.F. 07096900969
    N. REA: MI – 1935390
    Capitale sociale: 12.000 € IV

    P.IVA/C.F. 09690960969
    N. REA: MI-2107898
    Capitale Sociale: 10.290,75 € IV

    Privacy policy

    Cookie policy